ANSWERING SILENT QUESTIONS
You know that feeling when you are talking to someone and as you are explaining something to them you sense they have a question... you begin to notice their body language change, there is something hanging unsaid in the air. Normally you will clarify and answer the...
GUEST POST – ARE YOU WASTING YOUR MONEY WITH A PROFESSIONAL WEB DESIGNER?
Let’s face it, websites cost a lot of money – especially if you’re not creating and running them yourself. A lot of people ask themselves, is it really worth the effort? Well, for a lot of people, no it isn’t, but for a lot of other people, it’s a smart investment....
RAISE CONVERSIONS BY MAKING ANALYTICS YOUR ADVISOR
We live in an age of data abundance and those who harness it are gaining the edge over the competition. If you would prefer to have the edge than be edged out, this article is for you. HOW TO GET IT As far as your website is concerned, there are several tools you can...
10 REASONS TO GET WORKING ON YOUR WEBSITE
There are two kinds of web site owners, those who work with their web site, and those who ignore its existence and hope for the best. If you are in the second category, then you need to read this post, or if you are in the first, and you want to feel good about the...
INCREASE SALES WITH COLOUR
Did you know that colour can have a real psychological effect on people? The city of Glasgow set up blue lighting in a selection of neighbourhoods and reported a decrease in crime rates, likewise, Japanese railway company Keihin Electric Express Railway Co. set up...
HOW TO BOOST YOUR TRAFFIC BY 5000% WITH GREAT HEADLINES
In the world of content marketing some questions are easy to answer. For example, would you prefer one hundred visitors reading your post, or five thousand? That's a pretty brain-dead question right? We all want the five thousand! Well blogger Erin Falconer, made that...
HOW TO GET THE MOST OUT OF YOUR WEB AGENCY
Many people mistakenly think that the quality of their website has nothing to do with them and everything to do with the web designer they have contracted. While it is vitally important to engage the right people there are several things you can do personally, that...
WHY YOUR MARKETING ISN’T WORKING
You have heard it said of good sales people that they could "Sell ice to Eskimos" but just imagine what they could do if they were selling it to Ethiopians living in Dalol? (Yeah, it's hot there... Average daily temperature is 41°C) They would be on the Fortune 500...
WHY YOU SHOULDN’T UPGRADE YOUR WEBSITE
Redesigning your website is great, there is nothing like finding that fresh look, but the trick is knowing when and what to upgrade. A redesign should always benefit your customers, if not, you are doing it wrong. How do you know if it is time to upgrade? Well, styles...
4 THINGS I WISH I KNEW BEFORE BUILDING MY FIRST WEBSITE
You know those times where you think about what you would tell yourself if you could go back in time and give your younger self some much needed advice? Well, this post is what I would say to my nineteen year old self. So, hop in your time machine and lets get some...
ARE YOU THE UNDERDOG? LESSONS FROM THE FIFA WORLD CUP
As you have possibly seen already, the Socceroos have made it to the World Cup, but they have drawn the worst possible first round group to start in. They will be up against the likes of Chile, Holland and Spain. To most commentators that is as good as saying that the...
WHAT IS CONTENT MARKETING & WHY SHOULD I CARE?
Content marketing has been the silent revolutionary of the industry for years. It is an incredible form of marketing where the vendor creates valuable content that is useful to their target market and gives it to them for free. I know it may seem to be counter...
ACCOUNTING WEBSITE ROUNDUP
Exciting, innovative, fresh; does that sound like accountancy websites to you? I didn't think so. But guess what? There are firms that are starting to shake up the industry and present a new face for accounting, so I thought it was time to do a bit of a roundup of...
WHAT TO DO WITH LEADS
Leads are the future of every business, if you have no leads you are going to hit hard times very quickly. This is why people are always trying to find new ways to generate leads. The problem is, you can have a stack of leads as tall as your house, but if they never...
3 LEAD GENERATORS YOU PROBABLY IGNORE
When you built your website, did you build it to simply be a monument to your business? Something for you to set as your home page and admire? Or did you plan that it would win customers? As business owners must live in the real world, a website that does not generate...