Have you ever heard of Nikola Tesla?
Chances are you probably haven't, but you should be thanking him every time you charge your iPhone, pull food out of your oven or turn the lights on. He was the one who discovered AC power as we know it. Without him, we would be largely caught in the dark-ages.
Nikola Tesla is an unsung Hero
Don't allow your business to be such a hero.
If you read last week's post about email marketing, you already have all the tools you need to write a powerful "Hero" of a newsletter. However, like Nikola Tesla, nobody can appreciate you or benefit from it if they don't know who you are and what you do. This is why you need to build your audience.
In this post we are going to explore our top five tips for building your audience.
If you never give your visitors a clear chance to subscribe, I guarantee you, they will not do it. Give them the oportunity and give it to them in several places on your site. For example, we not only have a page dedicated to our newsletter, we also have a subscription box in the footer of each page and a call to action on the home page.
If you already have some established social media channels in place, like Facebook or Twitter, what you have is a ready-made loud speaker to reach your audience. Offer teaser content and invite your followers to signup, the more freely you give, the more your audience is likely to invest in you.
Writing for another blog may seem counter-productive, but if you actually think that through, you will see that with some proper forethought, it is a very wise move. If you are providing great value on a reputable site which is targeted to your market, it only makes sense that it will increase your credibility, and traffic of highly targeted readers. This is another great reason to make sure you have strong calls to action on your site so you never miss a chance like that.
Everyone is naturally attracted to something that is free. I don't know what you do, but whatever it is, you are a far greater authority on the topic than your target market. If you use that knowledge and experience to make a valuable product, it will be ample incentive for visitors to subscribe.
Jonathan Wold does a great job of this on his site with a free seven-part course on finding your first client.
Why not put your thinking cap on and come up with something that will have every visitor pounding that subscribe button?
This one I have put last, not because it is most or least effective, but because it costs both time and money and is somewhat of a mixture of the other tactics.
Set up a landing page for your give-away or competition, make it as compelling as you possibly can, with a very clear call to action. Then after some consideration of your target market and keyword research, run an adwords campaign for some highly targeted terms to direct the right traffic to the site. You might be surprised at how many subscriptions you get!
Have you ever tried email marketing before? Could you see yourself trying out any of these five tactics? Let us know in the comments below!