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ANSWERING SILENT QUESTIONS

You know that feeling when you are talking to someone and as you are explaining something to them you sense they have a question… you begin to notice their body language change, there is something hanging unsaid in the air. Normally you will clarify and answer...

10 REASONS TO GET WORKING ON YOUR WEBSITE

There are two kinds of web site owners, those who work with their web site, and those who ignore its existence and hope for the best. If you are in the second category, then you need to read this post, or if you are in the first, and you want to feel good about the...

INCREASE SALES WITH COLOUR

Did you know that colour can have a real psychological effect on people? The city of Glasgow set up blue lighting in a selection of neighbourhoods and reported a decrease in crime rates, likewise, Japanese railway company Keihin Electric Express Railway Co. set up...

HOW TO GET THE MOST OUT OF YOUR WEB AGENCY

Many people mistakenly think that the quality of their website has nothing to do with them and everything to do with the web designer they have contracted. While it is vitally important to engage the right people there are several things you can do personally, that...

WHY YOUR MARKETING ISN’T WORKING

You have heard it said of good sales people that they could “Sell ice to Eskimos” but just imagine what they could do if they were selling it to Ethiopians living in Dalol? (Yeah, it’s hot there… Average daily temperature is 41°C) They would be...

WHY YOU SHOULDN’T UPGRADE YOUR WEBSITE

Redesigning your website is great, there is nothing like finding that fresh look, but the trick is knowing when and what to upgrade. A redesign should always benefit your customers, if not, you are doing it wrong. How do you know if it is time to upgrade? Well, styles...

ACCOUNTING WEBSITE ROUNDUP

Exciting, innovative, fresh; does that sound like accountancy websites to you? I didn’t think so. But guess what? There are firms that are starting to shake up the industry and present a new face for accounting, so I thought it was time to do a bit of a roundup...

WHAT TO DO WITH LEADS

Leads are the future of every business, if you have no leads you are going to hit hard times very quickly. This is why people are always trying to find new ways to generate leads. The problem is, you can have a stack of leads as tall as your house, but if they never...

3 LEAD GENERATORS YOU PROBABLY IGNORE

When you built your website, did you build it to simply be a monument to your business? Something for you to set as your home page and admire? Or did you plan that it would win customers? As business owners must live in the real world, a website that does not generate...